website
case study
mullingar montessori

website
case study
mullingar montessori

PLAY VIDEO

mullingar montessori
success highlights

The Website Content, Page One Google Search Rankings plus
School Visit Booking Form
has helped the business with… 

new
enrollments

school visit
bookings

reduced
administration

time
savings

page 1
google rankings

service
awareness

new
enrollments

school visit
bookings

reduced
administration

time
savings

page 1
google rankings

service
awareness

We have divided the case study into the following categories.
Scroll down to view all, or click any button to jump to that section. 

We have divided the case study into the following categories.
Scroll down to view all, or click any heading to jump to that section. 

VIDEO TOUR
PROJECT OVERVIEW
ONLINE PAYMENTS
DESIGN GALLERY
1 YEAR RESULTS
GOOGLE RANKINGS
PROJECT STAGES
WEBSITE DESIGN
CLIENT FEEDBACK

video tour

Take a video tour of the Mullingar Montessori Website with the
designer and developer Denis McCaul

Play Video

MIN:SEC – VIDEO TIMELINE

0:00 – Introduction
1:20 – Website Tour Part 1
4:12 – Case Study
5:30 – Project Goals
5:55 – Website Tour Part 2
13:50 – Mobile Version
14:40 – Website Features
15:30 – Google Rankings
18:00 – Website Analytics
20:30 – Project Stages
20:55 – Contact Details

PROJECT OVERVIEW

the client

BUSINESS:
Mullingar Montessori and The Den After School Care, Founded 1994

BUSINESS OWNER & CLIENT LEAD:
Ursula Keenan

DESCRIPTION:
An industry leading early learning centre for Montessori, Full Day Care, After School Club and Kids Camps. The school is a purpose built facility incorporating six classrooms, astro and grass play area’s plus school collection and drop off services.

SECTOR:
Education

WEBSITE:
www.MullingarMontessori.ie – Launched Tuesday December 11th 2018

the brief

DESIGN & CREATE the schools first website, optimised for mobile

SHOWCASE the state of the art classrooms, outdoor astro and grass recreation areas

FACILITATE online booking requests for a school visit and tour

DETAIL the six core services the school offers including curriculum and timetable

HIGHLIGHT the high standards of education, nutrition and range of activities

SEARCH ENGINE OPTIMISE the website to rank on page one of Google Search Results for key search terms

REDUCE phone calls and emails to office by making important information available online for parents such as school calendar, eircode and directions

project goals

To use online marketing to fill any available capacity in Full Day Care, After School Care or Holiday Camps

Raise percentage of full day care attendees vs ECCE hours only while maintaining cost base

Increase visibility of school and services online to attract parents who are outside the existing direct referral community

Harness existing Google Search Traffic to make parents aware of the school collection, dinner, homework and activities available

Use the website to make parents aware that there are three camps available throughout the year

Create a call to action booking form for parents wishing to see the school and meet the management

Many calls and emails from parents are for term dates, opening hours, ECCE links, directions etc., place this information on the website

To use online marketing to fill any available capacity in Full Day Care, After School Care or Holiday Camps

Raise percentage of full day care attendees vs ECCE hours only while maintaining cost base

Increase visibility of school and services online to attract parents who are outside the existing direct referral community

Harness existing Google Search Traffic to make parents aware of the school collection, dinner, homework and activities available

Use the website to make parents aware that there are three camps available throughout the year

Create a call to action booking form for parents wishing to see the school and meet the management

Many calls and emails from parents are for term dates, opening hours, ECCE links, directions etc., place this information on the website

Parent Book A Visit
online form

very successful website main call to action

On each page this booking form section appears after the main content.
It calls on prospective parents to book a visit to the school.

The form captures parents name, email, address, mobile, childs name and age,
service interested in and finally a preferred date and time.

It then generates an email to the school with all the details.

website design & features
screenshot gallery

Here we have complied some screenshots of the website design.
Click any image below to enlarge.

pixel perfect display on
mobile devices

the website
features

potential customers

forms

parent information

mobile

technical

google

4 Months
website results 2018

These are the mullingarmontessori.ie website visitor statistics for the first four months after launch.
Dec 11th 2018 to Apr 10th 2019
These statistics are gathered from Google Analytics which is installed on the site.
The numbers are taken from visits to the website from Ireland only.
The client receives these reports monthly by email.

5,818

pages viewed

The total number of times a page or blog post was viewed on the website in 2018

2,299

website sessions

How many visits there were to the website in 2018

583

google visits

Visits to the website through a Google Search Results page

2,076

website visitors

How many people visited the website, some people visit more than once

2.53

av. pages viewed

The average no. of pages/posts a visitor viewed during a website visit

2m 17s

av. visit length

The average time a website visitor spent on the website

89.7%

mobile visitors

The percentage of people using a smartphone or tablet to view the website

10.3%

computer visitors

The percentage of people using a desktop computer or laptop to view the website

FULL YEAR

Results for a full year would be around three times the above or below numbers.

top 12 pages to date

page views ranking 1st 4 Months
Dec 11, 2018 – Apr 10, 2019

  1. Homepage – 2,560 views
  2. Full Day Care – 395
  3. After School Care – 374
  4. About Us – 355
  5. Montessori Class – 307
  6. Toddler Montessori Class – 778
  7. Kids Camps – 298
  8. Breakfast Club – 566
  9. Contact Us – 549 
  10. School Calendar – 442
  11. Parent Testimonials – 113
  12. Blog Post – Temple St. – 109

(The number of times each page/post was viewed)

google analytics screenshot top pages
(click to enlarge)

google search results
rankings

Every sale starts with Awareness

When a prospective parent types a keyword phrase like “Montessori Mullingar” into Google, Mullingar Montessori is competing with other local schools to appear at the top of the results.

Search Engine Optimisation (known as SEO) is the name given to the work we carry out, which makes a website rank above competitors in Google for targeted keywords that potential clients use most frequently.   

real results pages

Here we have some screenshots showing how Mullingar Montessori rank for popular phrases that people use when searching for Mullingar services related to; Montessori School – After school care – Summer Camp – Creche in Mullingar – Childcare – Playschool – Preschool etc. Click any image to open gallery…

After only 4 months we have them on page one for all important keywords, top position for certain phrases and over time we will secure them top rankings for all the selected targets.
(Results taken on 11/04/2019)

Here we see results for Mullingar Montessori on Google Maps and Google Image Search 

real results pages

Here we have some screenshots showing how Mullingar Montessori rank for popular phrases that people use when searching for Mullingar services related to;

Montessori School

After school care

Summer Camp

Creche in Mullingar

Childcare

Playschool

Preschool etc. Click any image to open gallery…

After only 4 months we have them on page one for all important keywords, top position for certain phrases and over time we will secure them top rankings for all the selected targets.
(Results taken on 11/04/2019)

Here we see results for Mullingar Montessori on Google Maps and Google Image Search 

click any image

project
sTAGES

each part of the process we follow
in order to ensure delivery on time and budget

WWW.
Registration

Client
Interview

Industry
Research

Set Client and
User Goals

Set
KPI's

Information
Architecture

School
Photo Shoot

Website
Design

Google Keyword
Research

Copy
Writing

Website
Hosting Setup

Image
Photoshop Work

Email
Setup

Website
Development

Website Data
Encryption

Search Engine
Optimise

Google
Search Console

Google
Analytics

Google
My Business

Website
Security

Page Speed
Optimise

Client
Training

Website
Launch

Ongoing
Support

project
sTAGES

  1. Domain Name Registration
  2. Client Interview
  3. Industry Research
  4. Set Client and User Goals
  5. Set Key Performance Indicators
  6. Information Architecture
  7. Two Day Photo Shoot
  8. Website Design
  9. Google Keyword Research
  10. Copywriting
  11. Website Hosting Setup

12. Image Photoshop Work
13. Email Setup
14. Website Development
15. Website Data Encryption
16. Mobile Responsive Edits and Testing
17. Google Submissions
18. Google Verification
19. Client Training
20. Website Testing
21. Website Launch
22. Monthly Software Updates and Ongoing SEO + KPI’s

client
experience

REFLECTIONS FROM THE SCHOOL OWNER ON THE ONLINE PROJECT

testimonial title

“Testimonial Goes Here.”

URSULA KEENAN
(Owner, Mullingar Montessori + The Den)

ready to chat?
book a free 30 minute call

No obligations or expectations.

Request a day and time that suits you.

During the call you tell us about your school.

And ask us any questions you need answers to.

We promise no pushy sales stuff, we hate that too!

We designed this 1 minute form, to ensure you get the most out of your 30 minute consultation call.

The answers help us to prepare and discuss only what is relevant to your school, regarding;

  • Possible T.O.V. Grant eligibility (that’s why we ask about staff numbers)
  • Website pages and features (that’s why we ask about your services)
  • Google listings and rankings (that’s why we ask for your school details and location)